The “logo” for the site is derived from a painting signature. Milkrow prepared several versions to allow for clarity of letter forms as well as fidelity to the original signature. The site design utilizes typography and color that provides a touch of modernism (per the time frame of the artist’s most prolific years).
Since the site was launched, Libbie Mark’s work caught the attention of the National Arts Club in New York and Jennifer Uhrhane mounted solo show which included a full color catalogue. Selling the catalogue required adding a page and sidebar items for e-commerce linked to Square. Milkrow configured the Square account to permit point of sale options as well as shipping for out-of-state buyers. Subsequent to the exhibition, a new page documenting all aspects of the exhibition was prepared which included a full gallery of all exhibited paintings, photos of the installation and reception, and a video of the gallery talk.
Milkrow also provides email marketing services, including list management, layout, production, and campaign management to help promote the website, the exhibition, and increase awareness about Libbie Mark’s work.