Rower’s Edge provides college recruiting guidance, support and advice to rowers, coxswains and their parents. Their website needed an athletic and competitive look and feel and alos needed to be usable by parents and their children who might be accessing the site from a variety of devices. Meanwhile the images and content had to entice the user to start the process right away, knowing that the sooner the process begins, the sooner the oars can go in the water. Milkrow has also provided Rower’s Edge with advertising design and print collateral design services.